Service · Design
Designed to convert and be adopted — not just to look good.
We design digital products end to end and measure the work on outcomes a CFO recognizes: conversion, task completion, support load, adoption. Every flow is tested against real users before it ships, every screen meets WCAG — and you get a design system your engineers build from directly.
Tested before it ships
The real problem
Why a good-looking product still fails to convert.
Because looking good and working well are different problems, and most teams only solve the first. The redesign ships, the screens are polished, the homepage wins compliments — and the signup rate doesn't move, the checkout still leaks, support still fields the same confused tickets. The interface was decorated, not designed.
The friction that drives those losses is rarely the visual layer — it's a checkout step that asks too much, a flow that hides the one action the user came to take. Real design finds those failures before customers do, and proves the fix in the numbers.
Price premium customers will pay for a great experience — the upside a decorated-but-not-designed product leaves on the table.
PwC, 2018 ↗
Of customers will walk away from a brand they love after a single bad experience — the friction is measured, not anecdotal.
PwC, 2018 ↗
Where it moves the number
Where UI/UX design moves the number — and what each delivers.
Design earns its keep in specific surfaces, not in the abstract — each with what it does and the outcome it improves.
Conversion & checkout flows
Signup, checkout, and upgrade paths redesigned around how users decide — fewer steps, errors caught before they cost the sale. More of the traffic you have converts.
A checkout cut from five fields to two screens stops losing the shopper who abandons at the address form.
Onboarding & activation
First-run designed so a new user reaches their first real win quickly — progressive disclosure, not a wall of setup. Higher activation, lower early churn.
A trial that guides the user to one completed task turns a curious signup into someone who returns on day two.
Enterprise & internal tools
The dense, high-frequency screens staff live in all day — dashboards, admin consoles, case-handling tools. Faster task completion, fewer errors — direct operational cost.
A claims screen reorganized around the adjuster's real sequence cuts clicks per case, so the team clears more a day.
Mobile & responsive experiences
Designed for the phone as a first-class surface — touch targets, one-handed reach, offline states — not a shrunk desktop. Task success holds where your traffic is.
A booking flow that keeps "confirm" thumb-reachable and survives a dropped connection keeps the user who'd give up.
Information architecture & navigation
Content, menus, and search structured so people find what they need without a map. Lower bounce, fewer "where is it" tickets, content that gets seen.
A support center built around the questions users actually ask lets someone self-serve in one search, not a ticket.
Accessibility & inclusive design
Designed to WCAG so the product works with keyboard, screen reader, and low vision — and meets the legal bar. A larger audience, less compliance exposure.
Proper contrast and focus order let a screen-reader user complete a purchase an inaccessible flow would block.
As of June 2026 · revisit quarterly
What design discipline does to those outcomes — the measured impact.
Independent, named-source findings on the business value of design — cited as third-party evidence, not Silicon Prime's own client results.
Conversion from checkout design alone. Against a 70.22% cart-abandonment rate and ~$260B in recoverable lost orders.
Baymard Institute ↗
Higher revenue growth. Posted by top-quartile design performers over five years across 300 public companies (56pp higher TSR growth).
McKinsey, 2018 ↗
Price premium a great experience commands. While 32% will leave a brand they love after one bad experience. Experience is decisive.
PwC, 2018 ↗
What's included
What our UI/UX design services cover.
The full design discipline — the difference between a deck of pretty screens and a product that performs.
UX research & discovery
We learn how users actually behave — interviews, analytics, a usability audit of what exists — and define the success metric the redesign is judged on. The "this flow is the problem" call comes out of here.
Information architecture & flows
We structure content, navigation, and task flows so people reach their goal in the fewest reasonable steps — mapped and pressure-tested before any visual design begins.
Interaction & UI design
We design the screens and the behavior between them — states, transitions, empty and error cases, the details that decide whether a flow feels effortless — at build fidelity.
Usability testing & validation
We put the design in front of real users on real tasks, watch where they hesitate, fix what we find, and re-test. The redesign earns "ship," it isn't assumed into it.
Accessibility (WCAG)
We design to WCAG 2.1 AA — contrast, keyboard operability, focus order, screen-reader semantics — so the product is usable by everyone and defensible on compliance, built in, not bolted on.
Design systems & handoff
We deliver a reusable component library and design tokens with specs your developers build from directly — so the next feature is consistent, faster to ship, and design quality survives launch.
What you get — all assigned to you under full work-for-hire IP
How it runs
How a UI/UX design engagement runs.
The same delivery model behind all our work — one accountable lead, fixed scope, no handoffs between strangers — applied to design.
STEP 01
Understand
Research the users, audit the current experience, and agree the metric the work will move — conversion, task success, or activation.
Output: a baseline & a ranked problem list
STEP 02
Design
Information architecture and flows first, then interface and interaction, reviewed with you at each step rather than unveiled at the end.
Output: prototypes you can click through
STEP 03
Validate
Test the design with real users on real tasks, fix what trips them up, and re-test until the flow holds.
Output: a design proven against the baseline
STEP 04
Hand off
Deliver the design system, specs, and source files, and pair with your engineers through the build so the product ships as designed.
Output: a buildable, owned design package
Track record
Designed by people who ship the products, and stand behind them.
Not a studio that hands over a beautiful file and disappears before contact with reality. Our designers work inside the same pods as the engineers who build what they design — so a flow is designed to be built, used, and measured.
A Stanford-rooted Responsible AI and software lab, founded in 2011, every engagement led by founder Kelvin Tran. We'll tell you plainly when the problem you've named is a flow problem, not a visual one.
Long-lived product · adjacent example
Bridge Athletic — carried from a 2012 startup build to a product now used by USC, the LA Rams, and MLB/MLS teams, where the experience kept evolving across 12+ years without ever going dark.
Delivery discipline · adjacent example
BJ's Restaurants — shipping to 200+ locations twice a week with zero critical defects. The same discipline gets a validated design into production intact, rather than watered down on the way.
Designed to be built
Because our designers sit with our engineers, you get a design system and specs your team can build from — not a gorgeous file that falls apart in implementation.
Why design it with us.
Outcomes over aesthetics. We baseline conversion, task success, or activation up front and report the redesign against it. Pretty is necessary; performing is the point.
Validated, not assumed. Designs are tested with real users on real tasks before they ship — the redesign earns "ship," it isn't decreed.
Designed to be built. Our designers sit with our engineers, so you get a design system and specs your team can build from — not a gorgeous file that falls apart in implementation.
Founder-led, one accountable lead. No account managers, no handoffs between strangers — the person who scopes the work answers for the result.
Built to transfer. Research, designs, the design system, and source files are assigned to you under full work-for-hire IP; your team can run and extend the work when we step back.
Where it pays off first
Where design discipline pays off first.
Healthcare
Patient-facing and clinical-tool design where a confusing screen is a safety and compliance risk — accessible and grounded in real clinical workflow.
Healthcare software →Fintech
Onboarding, dashboards, and transaction flows where trust and clarity decide conversion — designed conservative, auditable, and accessible.
Fintech software →Ecommerce & retail
Checkout, search, and product discovery designed and usability-tested to lift conversion on the traffic you already have.
Ecommerce software →B2B SaaS & enterprise tools
Activation flows and dense internal workflow screens designed for fast, low-error task completion at scale.
Enterprise apps →Questions buyers ask before they hire.
Thirty minutes · no pitch deck
Ready to design for the number, not just the screenshot?
Bring the product and the metric you need to move — we'll tell you honestly whether it's a design problem, which flows to fix first, and what it takes to get there.