Our Process
A process that flexes to your product — and delivers.
Six phases, one outcome: working software in your users' hands.
We designed a process that adapts for each project to make sure delivery meets your vision — on time and on budget. It matters because a large share of AI projects still stall before production (Gartner ↗). Each phase has a clear job and a concrete output.
Six phases, one delivery
Each phase has a clear job and a concrete output, so you always know where the work stands and what comes next. We flex the depth of each to fit your budget and timeline — this process, refined across projects since 2011, is the same discipline behind our patent-pending Aegis AI methodology. As of June 2026 · reviewed quarterly.
Discover
We dive deep into your product's mission, values, features, userbase, market fit, budget, and timeline — and the problems it's built to solve. We surface your long-term vision and how to move it forward.
Output: a shared understanding of your vision, users & constraints
Ideate
From that understanding and our own research, we build a project plan — product roadmap, feature list, and user flows — aligned to your real budget and timeline, and aimed at market fit and user growth.
Output: a project plan — roadmap, features & user flows
Strategize
Once you approve the plan, we go deeper — market analysis, key competitors, and the features that lead each phase. You get a blueprint, a product architecture matched to your timeline, and a phase-by-phase deployment plan.
Output: a product blueprint & phased architecture
Engineer
A dedicated team — product manager, developers, QA engineers, and designers — works as an extension of yours. We communicate, consult, and cooperate throughout, shipping new releases every two weeks for you to review and steer.
Output: working software, new releases every two weeks
Launch
We test and inspect for defects, errors, gaps, and missing requirements. When the product clears every checklist point and is ready for market, we handle submission to the app stores.
Output: a tested product, submitted to the app stores
Maintain & Support
Launch is only the beginning. After deployment we handle routine, important updates and releases — our commitment is keeping your product sustainable for the long run.
Output: ongoing updates that keep the product alive
Small releases vs. a big-bang launch
These are the two ways to deliver software, and they fail in different ways. We build the way below for a reason — here's the honest trade-off so you can decide with us.
Ship a little every two weeks.
You see working software early and often, correct course while it's cheap to change, and each release carries a small, contained batch of risk instead of a large one.
Wins when the requirements will evolve as real users react — most products — and you value steering the build over a fixed spec locked in on day one.
Build it all, reveal it once.
Everything integrates and goes live together. It can suit a hard external deadline or a regulated release that must ship complete — but every assumption is only tested at the end, when it's most expensive to be wrong.
Wins when the scope is genuinely fixed and known up front, and a partial release has no value — a compliance cutover, a contractual go-live date.
What we've learned shipping this way: the hardest part of shipping fast is rarely the code — it's the review-and-approval loop that no one owns. When feedback on a release sits for a week, the two-week cadence quietly becomes a two-month one. So in Discover we name who signs off on each release and how fast, before a line of code is written. And the thing that actually removes risk isn't more hours on the build — it's smaller batches: a defect in a two-week release is a needle in a haystack you can still see; the same defect buried in a six-month big-bang is a needle in a barn.
Thirty minutes · No pitch deck
Have a product in mind? Let's map the first phase.
Tell us your vision, budget, and timeline. We'll walk you through how the process would adapt to your project — and what the first release could look like. If the scope or timing isn't the right fit yet, we'll tell you that too.