Designed to convert, to be used, and to be adopted — not just to look good.
We design digital products end to end and measure the work on outcomes a CFO recognizes: conversion, task completion, support load, and adoption. Every flow is tested against real users before it ships, and every screen meets WCAG accessibility.
You receive a design system your engineers can build from directly — fixed scope, one accountable lead, finished and assigned to you in 4–8 weeks.
Because looking good and working well are different problems, and most teams only solve the first. A redesign ships, the screens are polished, the homepage wins compliments — and the signup rate doesn’t move, the checkout still leaks, and support still fields the same confused tickets. The interface was decorated, not designed.
The friction that drives those losses is rarely the visual layer — it’s a checkout step that asks for too much, a flow that hides the one action the user came to take, a form that fails silently on mobile.
Real UI/UX design finds those failures before customers do, fixes them against evidence, and proves the fix in the numbers. That is the entire job, and it is what we deliver.
Design earns its keep in specific surfaces, not in the abstract. For each, what the design work does, the outcome it improves, and how that plays out:
Redesigning signup, checkout, and pricing/upgrade paths around how users actually decide — fewer steps, clearer next action, errors caught before they cost the sale. Benefit — more of the traffic you already have converts. The same demand produces more revenue.
Example: a checkout that drops from five fields and three pages to two screens with inline validation stops losing the shopper who abandons at the address form — a sale already paid for in ad spend that would otherwise have vanished.
Designing the first-run experience so a new user reaches their first real win quickly, with progressive disclosure instead of a wall of setup. Benefit — higher activation and lower early churn. More signups become active users, and fewer pay-then-disappear.
Example: a SaaS trial that guides the user to one completed task in the first session — rather than dumping them on an empty dashboard — turns a curious signup into someone who comes back on day two.
Designing the dense, high-frequency screens staff live in all day — dashboards, admin consoles, case-handling and data-entry tools. Benefit — faster task completion and fewer errors, which is direct operational cost. Every second and misclick removed is multiplied across every employee.
Example: a claims-processing screen reorganized around the adjuster’s real sequence — instead of the database’s table structure — cuts the clicks per case and the rework from mistakes, so the same team clears more work a day.
Designing for the phone as a first-class surface — touch targets, one-handed reach, offline and interrupted states — not shrinking a desktop layout. Benefit — task success holds up where most of your traffic actually is. The mobile drop-off that quietly halves conversion gets designed out.
Example: a booking flow that keeps the “confirm” button reachable with a thumb and survives a dropped connection mid-form keeps the on-the-go user who would otherwise give up and not come back.
Structuring content, menus, and search so people find what they need without a map. Benefit — lower bounce, fewer “where is it” support tickets, and content that gets seen.
Example: a support center reorganized around the questions users actually ask — instead of the company’s internal org chart — lets someone self-serve the answer in one search rather than opening a ticket.
Designing to WCAG so the product works with keyboard, screen reader, and low vision — and meets the legal bar. Benefit — a larger reachable audience and reduced compliance exposure. Accessible design is also simply clearer design for everyone.
Example: sufficient color contrast and proper focus order let a keyboard-only or screen-reader user complete a purchase that an inaccessible flow would have blocked entirely — a customer, and a lawsuit, you keep on the right side of.
The scope below is the full design discipline — the difference between a deck of pretty screens and a product that performs. Where the designs get implemented is our web, mobile, and enterprise application build work — this page is the design that drives those builds.
We learn how your users actually behave — interviews, analytics review, and a usability audit of what exists today — and define the success metric the redesign will be judged on. The honest “this flow is the problem, not that one” call comes out of this stage.
We structure the product’s content, navigation, and task flows so people reach their goal in the fewest reasonable steps — mapped, reviewed, and pressure-tested before any visual design begins.
We design the screens and the behavior between them — states, transitions, empty and error cases, the details that decide whether a flow feels effortless — at the fidelity your team needs to build from.
We put the design in front of real users on real tasks and watch where they hesitate, fix what we find, and re-test. The redesign earns its way to “ship,” it isn’t assumed into it.
We design to WCAG 2.1 AA — contrast, keyboard operability, focus order, screen-reader semantics — so the product is usable by everyone and defensible on compliance, with the accessibility requirements built into the design, not bolted on after.
We deliver a reusable component library and design tokens with specs your developers build from directly — so the next feature is consistent and faster to ship, and design quality survives past launch.
What you get when you hire us — all assigned to you under full work-for-hire IP
The same delivery model behind all our work — one accountable lead, fixed scope, no handoffs between strangers — applied to design.
Research the users, audit the current experience, and agree the metric the work will move — conversion, task success, or activation.
Output: a baseline & a ranked problem list
Information architecture and flows first, then interface and interaction, reviewed with you at each step rather than unveiled at the end.
Output: prototypes you can click through
Test the design with real users on real tasks, fix what trips them up, and re-test until the flow holds.
Output: a design proven against the baseline
Deliver the design system, specs, and source files, and pair with your engineers (or ours) through the build so the product ships as designed.
Output: a buildable, owned design package
Most engagements reach a complete, build-ready design in 4–8 weeks — full IP assigned at kickoff, payment structured around the outcome.
We are not a studio that hands over a beautiful file and disappears before contact with reality. Our designers work inside the same pods as the engineers who build what they design — so a flow is designed to be built, used, and measured, not just admired.
Silicon Prime is a Stanford-rooted Responsible AI and software lab, founded in 2011. That product-and-design discipline is visible in how long our work lasts. We have carried Bridge Athletic’s platform from a 2012 startup build to a product now used by USC, the LA Rams, and MLB and MLS teams — a sustained product partnership where the experience had to keep evolving across 12+ years without the product ever going dark (an explicitly adjacent example — a long-lived product, not a standalone redesign engagement).
And the release discipline that lets BJ’s Restaurants ship to 200+ locations twice a week with zero critical defects is the same discipline that gets a validated design into production intact rather than watered down on the way (again, an explicitly adjacent example — software delivery, not a standalone UX-design engagement).
Every engagement is led by founder Kelvin Tran — 20+ years of production engineering, personally accountable for the work. We will tell you plainly when the problem you’ve named is a flow problem and not a visual one, and design for the metric rather than the compliment — which a studio paid to make things pretty has no reason to do.
Outcomes over aesthetics. We baseline conversion, task success, or activation up front and report the redesign against it. Pretty is necessary; performing is the point.
Validated, not assumed. Designs are tested with real users on real tasks before they ship — the redesign earns “ship,” it isn’t decreed.
Designed to be built. Our designers sit with our engineers, so you get a design system and specs your team can build from — not a gorgeous file that falls apart in implementation.
Founder-led, one accountable lead. No account managers, no handoffs between strangers — the person who scopes the work answers for the result.
Built to transfer. Research, designs, the design system, and source files are assigned to you under full work-for-hire IP; your team can run and extend the work when we step back.
Patient-facing and clinical-tool design where a confusing screen is a safety and compliance risk, designed accessible and grounded in real clinical workflow. Healthcare software →
Onboarding, dashboards, and transaction flows where trust and clarity decide conversion, designed conservative, auditable, and accessible. Fintech software →
Checkout, search, and product discovery designed and usability-tested to lift conversion on the traffic you already have.
Activation flows and dense internal workflow screens designed for fast, low-error task completion at scale.
What teams want to know before they hire a UI/UX design team.
A visual designer makes screens look good; we design the product to work and prove it does. The discipline that separates the two — UX research, information architecture, usability testing, and accessibility — is exactly where conversion and task success are won or lost. We start from the metric you need to move and a usability audit of what exists, not from a moodboard, and we validate the design with real users before it ships.
Both. For an existing product we audit the current experience, instrument the baseline, and target the specific flows that are leaking — often a focused redesign of checkout, onboarding, or a high-traffic workflow returns more than a full rebuild. For a new product we design from research and flows up. Either way we scope the work to the outcome, and we’ll tell you honestly if a narrow fix beats a big-bang redesign.
We agree the metric before we design — conversion rate, task-completion rate, activation, support-ticket volume, or time-on-task — and baseline it. Design is a measurable lever, not a matter of taste: industry testing shows better checkout design alone can lift conversion ~35% (Baymard Institute). We validate the redesign with real users against that baseline, and after launch we read the live numbers rather than declaring victory on opinion.
Yes — accessibility is designed in, not bolted on. We design to WCAG 2.1 AA (contrast, keyboard operability, focus order, screen-reader semantics) and deliver an accessibility report with the work. That widens your reachable audience and reduces legal exposure, and it generally produces a clearer interface for every user, not only those using assistive technology.
Yes. Our designers and engineers work in the same pods, so we can take a design straight into a production web, mobile, or enterprise application build — or hand off a complete design system and specs for your own team to build from. Designs are made to be built, which is why nothing gets watered down between the file and production.
You do — completely. Research, prototypes, production designs, the design system, and the editable source files all transfer under full work-for-hire IP assignment signed at kickoff. There is no lock-in: your team can run and extend everything, and you can keep us on for the build or take the package and go.
Most design engagements reach a complete, build-ready package in 4–8 weeks under a fixed-scope agreement with one accountable lead and payment structured around the outcome. Cost depends on scope — a focused checkout or onboarding redesign is a different size from a full product — and our AI development cost guide gives honest ranges for how we scope and price work. You see the number before we start.
Thirty minutes · No pitch deck
Bring the product and the metric you need to move — we’ll tell you honestly whether it’s a design problem, which flows to fix first, and what it takes to get there.